The People Behind the Phones
At SoundLine™, we’re more than just a technology provider. We’re your partners in building more intelligent, simpler, more reliable communication systems for the businesses that drive our communities forward.
Our Mission
To make business communication simple, scalable, and human-centered. We build phone systems that adapt to businesses, not the other way around—while delivering personal service and real support you can always count on.
Our Story
Founded in 2008 as Northwest Digits LLC, SoundLine™ Communications was created with a single goal: To reinvent business communication by putting people first, both clients and teams.
Over the years, we’ve evolved from a regional provider into a trusted partner for businesses across industries and geographies. But some things have never changed:
- We still believe in talking to real humans, not bots.
- Phone systems should be built around your business, not force you to change it.
- And we still believe that excellent service is the best business strategy.
Today, SoundLine™ powers businesses of every size—from startups to multi-location franchises—with the same personal touch and professional excellence we were founded on.
Meet the Leadership Team
Michael Cramer
Founder & CEO
A visionary leader with deep experience in technology and service operations, Michael drives SoundLine’s simplicity, flexibility, and excellence mission. He is always eager to share his extensive expertise and is genuinely committed to helping others troubleshoot and resolve issues with clarity and precision.
Andrew Mead
Director of Growth
Andrew leads SoundLine’s growth strategy, guiding market expansion and key partnerships. He’s dedicated to scaling the business thoughtfully while upholding our commitment to client success.
Livia Veras
Director of Operations
Livia oversees daily operations and client experience, ensuring our onboarding, support, and scaling processes remain efficient, effective, and personal.
Mike Engstrom
Senior Implementation Specialist
Mike leads our system configuration and technical onboarding, working hands-on with clients to ensure every setup is smooth, secure, and perfectly tailored.
Adam Foutch
Director of Service
Adam is a seasoned expert in both our portal technologies and a wide range of networking equipment, including routers and beyond. He is always approachable and dedicated to sharing his deep technical knowledge and troubleshooting skills, ensuring clients receive reliable support and smooth, hassle-free service.
Join Our Team
At SoundLine™, we’re not just building more innovative communication systems—we’re building a team of passionate, curious, and service-driven people who thrive on solving real-world business challenges. If you value innovation, take pride in personalized service, and want to grow with a company that treats you like family, we’d love to hear from you. Join us in shaping the future of business communications—one connection at a time.
Our Values
To Embrace and Drive Innovation
Embracing and driving innovation means looking not only at industry standards when developing our portal and features, but also for newer and more innovative solutions that create better customer experiences. We strive to set the bar for industry standards.
To Pursue Growth & Learning
As a company, we have grown in size and as individuals. We attribute this to our dedication to learning from every mistake, criticism, and success that we have encountered. We will never stop learning and improving; we wouldn’t have it any other way.
To Build a Family Spirit
By creating a friendly and caring atmosphere in the office, rewarding loyalty, and promoting a strong work/life balance, we go to great lengths to ensure that we are a team and a family as members of this organization. This synergy is apparent when our customers call in.
To Be Adventurous and Creative
When problems arise, being adventurous and creative often leads to the world’s most outstanding solutions. Although our troubleshooting philosophy is built on proven standardized protocols, our innovative culture is built on using our super-complicated portal to solve any complex problems that the book can’t.
To Do More With Less
As an employee-owned company, we will never have the capital and resources of our largest competitors. To move mountains, we must focus on what matters the most: customer service. This has kept our customer retention at over 95% without contracts since 2008!
To Be Passionate & Determined
Every day we wake up, we are passionate about making our customers’ businesses run more smoothly and efficiently. We are determined to solve any problems we may face throughout the day to provide a truly compromise-free service for every one of our customers.
Our Commitment to You
When you partner with SoundLine™, you get:
A team that listens first
Technology that simplifies your business, not complicates it
A direct line to people who know your system
A commitment to continuous improvement as your needs evolve
We succeed when you communicate better, grow faster, and stress less.
Join Hundreds of Businesses That Trust SoundLine™
Whether you’re a franchise operator, IT leader, service provider, or a startup ready to scale, SoundLine™ is prepared to support your success.